Polestar is a Swedish manufacturer of electric performance vehicles headquartered in Gothenburg, Sweden. Originally founded as a racing team in the 1990s, Polestar became closely associated with Volvo through its performance tuning division. In 2015, Volvo acquired the brand, and Polestar was reestablished as a standalone electric vehicle manufacturer in 2017.

The name Polestar reflects the brand’s identity as a guiding light in the transition to sustainable performance. The company’s first model, the Polestar 1, was a limited-run hybrid grand tourer that debuted in 2017. Polestar fully committed to electric vehicles with the launch of the Polestar 2, a compact electric fastback, which entered production in 2020 and marked the brand’s expansion into global markets.

Polestar entered the North American market in 2020 with the Polestar 2 and has continued to expand its lineup and retail presence. The company has emphasized a clean, minimalist design language, cutting-edge technology, and a strong sustainability mission. Polestar vehicles are designed with both driving performance and environmental responsibility in mind.

Polestar vehicles are known for their sleek styling, responsive electric powertrains, and integrated Google-based infotainment systems. The brand has built a reputation for innovation and is pursuing an ambitious goal to produce a truly climate-neutral vehicle by 2030. Polestar continues to grow as a key player in the premium electric vehicle market.